Reporting on Everlane's partnership/investment moves involving Shein and what it means for the brand's positioning and supply chain.
Everlane, the formerly high-flying Millennial direct-to-consumer basics brand, is being sold to Shein by its majority owner, L Catterton, I’ve learned. The deal, which values the company at $100 million, was approved by the board on Saturday, according to a person with direct knowledge. Those with common stock will not receive a payout, according to a note sent to shareholders on Sunday morning. (There was no information on whether any cash was being exchanged, or whether preferred shareholders would receive cash or shares in Shein.) Everlane and L Catterton did not immediately respond to a request for comment.
Get access to this story Enter your email to get access to one article and free previews of our private emails from Puck authors and editors.
OR
Already a Member? Sign in
Latest Articles from Fashion
Malique Morris & Rachel Strugatz
• May 17, 2026
The GQ Exodus Continues & Bottega’s New C.E.O. Another departure hits the Condé Nast men’s title. Plus, Luca de Meo has finally announced a new executive atop Kering’s vaunted leather goods brand. As promised, it’s not a car guy.
Rachel Strugatz
• May 17, 2026
The Marc Side of the Moon The long-awaited revival of Marc Jacobs Beauty is off to a rollicking start, with Sephora sales expected to clear $30 million by year-end. Will it be enough to give embattled beauty group Coty a meaningful growth engine beyond fragrance?
Sarah Shapiro
• May 17, 2026
Denim Short Selling The latest ShopMy data shows that affiliate dollars are flowing through the vacation wardrobe—linen skirts, scarf tops, and raffia minis—wrapped around it.
Malique Morris & Rachel Strugatz
• May 17, 2026
Olivier’s Rabanne Ambitions & J.Crew’s New Menswear Guy What the long-anticipated appointment of Olivier Rousteing means for the Puig-owned label. Plus, there’s a new pr
