The Business of FashionAgenda-setting intelligence, analysis and advice for the global fashion community.In an interview with The Business of Beauty, E.l.f. chairman and chief executive Tarang Amin said the two brands recognised the “power” of joining forces.E.l.f. chairman Tarang Amin called Rhode a "likeminded disruptor" and founder Hailey Bieber "one of the most thoughtful founders I’ve ever met." (Courtesy)E.l.f Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties. In This Article© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions