MrBeast, the 27-year-old popular YouTuber known for his elaborate challenges and giveaways, is venturing into a new realm: He’s reportedly launching his own phone company. 

According to Business Insider, which viewed a leaked investor deck, MrBeast is planning to launch a mobile phone service next year. Business Insider also reported that MrBeast and executives at Beast Industries are considering fintech and mobile gaming.

The YouTuber’s new plan includes establishing a mobile virtual network operator (MVNO), a strategy that involves offering mobile phone service using existing networks from major companies like AT&T, T-Mobile, and Verizon. By partnering with one of these operators, MrBeast can provide affordable rates and good service without the high costs of building a mobile network on his own.

This is similar to the tactics employed by other celebrities, such as Ryan Reynolds and Mint Mobile, which was sold to T-Mobile for around $1.35 billion. T-Mobile provides an MVNO solution and has previously collaborated with MrBeast. 

The upcoming venture is part of MrBeast’s larger strategy to broaden his brand, which includes food companies Feastables and Lunchly, as well as a toy line. This new phone company could help his business reach profitability. Although MrBeast has a massive fan base with about 430 million YouTube subscribers, his media business is not a moneymaker.

Last year, MrBeast’s side hustle, Feastables, generated around $250 million in sales and over $20 million in profit, according to Bloomberg. Meanwhile, his media business, which includes his YouTube channel and the reality competition show on Prime Video, lost nearly $80 million.

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