A new animated kids’ series expected to premiere this year won’t be headed for a TV network. Or a streaming service. Instead, the founders of production studio We Ghosted Media plan to launch on a decentralized web platform that uses blockchain technology.

And yes, a crypto wallet will be involved. 

We Ghosted Media — founded by Chris Jammal, an assistant director for “Bob’s Burgers,” and Jaclynn Demas, producer of hit children’s show “Peg + Cat” — is a TV production studio abandoning traditional show release methods in favor of a decentralized approach, commonly referred to as web3.

The studio announced Friday it was teaming up with Lamina1 to launch the new animated kids’ series entitled “Owen Nowhere.”

Lamina1 was founded by “Snow Crash” author Neal Stephenson and launched in 2022 as a Layer 1 blockchain platform designed to give creators an environment to protect, control, and monetize their intellectual property. Lamina1’s overarching mission, however, is to build an open metaverse. Stephenson’s vision of the metaverse — a concept he coined in his 1992 acclaimed novel — consists of a virtual world where users get their own lifelike 3D avatar.

Blockchain technology and the metaverse are buzzwords in the tech world and they have been slow to achieve mass adoption. Introducing a kids’ show in this space is particularly bold, considering the production studio will have to figure out how kids will navigate a platform that requires a crypto wallet. 

But Jammal and Demas are banking on the freedom of a decentralized platform, which allows the audience to interact and even participate, as a selling point that will win over users.

Image Credits:We Ghosted Media

The new show centers around Owen B. Gloom, a preteen aspiring content creator on a family road trip, documenting their visits to unusual tourist attractions, starting with the largest ball of twine in Cawker City, Kansas. The family’s dynamic is funny, sweet, and slightly dysfunctional, featuring Owen’s a