We've always dreamed of an app that feels like the real-time pulse of the internet. A place where we're all participating in and shaping what we all see, rather than just getting lost in the endless, unfulfilling scroll.
AUX is an app where people can post, discover, and vote on the best stuff on the internet. It's a place where you can drop in and check out what's going on, or go deep and help shape what the world sees. We like to think of it as a celebration of the internet at its best.
The internet has tons of great music, art, memes, design, writing, and videos on it. The problem is that most of the good stuff is hidden or deprioritized, and that's by design. For years, the free web has been subsumed by platforms whose black box algorithms prioritize whatever will shock or or titillate us, rather than what people actually think is cool. The result, invariably, is slop. It can feel like we're posting into the void.
Attention, PleaseIf attention is the most valuable resource on the internet, why not give ours to content that's been surfaced by actual humans? AUX is to the algorithm what the live DJ is to the Spotify playlist. We're introducing an entirely different physics of posting—a literal attention economy, where attention serves as the actual currency and the people with the best taste are the ones who reap the biggest rewards.
AUX incentivizes posting great links in the form of ATTN, which you can think of as likes or upvotes. You earn ATTN when you post something so compelling that other people on the app decide that it's worth their ATTN.
Get enough ATTN on a link, and it hits the AUX Mainstage, where it will be the first thing people see when they open up the app. Plus, we'll send a push notification about it to everybody on the platform—ushering in a moment where the entire internet is experiencing and chatting about the same thing. And everybody knows that you're the OP.
You can post anything you want on AUX, from anywhere on the web. All of the activity that happens on AUX is on the blockchain, verifiable and auditable. (Yes, there's crypto involved. No, you don't have to know anything about crypto to use it.)
While our aim is to be the highest quality feed on the internet, we have no idea what the results of this grand experiment in collective curation will be. Will tracks by unknown artists rise to the top of the leaderboard? Will our ATTN favor the weirdest of the weird, or the most profound? All we know is that if it hits the AUX Mainstage, it's worth the world's attention. Which brings us to our question for you:
What would you post if everyone on the internet was looking?
Love,