A couple of weeks ago, we broke the news on our Instagram page that a Ty Haney–led Outdoor Voices comeback was taking shape. The signs were obvious: a totally wiped Instagram feed, a new-ish logo, and the account following just one person - Ty herself:If you read this newsletter, you already know the impact of Ty, and of Outdoor Voices. This is the brand that pioneered the exercise dress, championed community-first marketing long before “community” as a strategy became a thing, and empowered movement, in all forms.When we first saw signs of the comeback on social, we were (and still are) so genuinely thrilled. It felt like nostalgia in motion - like the return of a favorite childhood product or brand that meant so much to you at a certain moment in your life. That’s exactly what this Outdoor Voices revival feels like.As longtime followers of Ty’s journey - both during and after her time at OV - we were especially curious about how the brand now fits into the context of her other companies. Since her departure from Outdoor Voices in 2020, Ty has been busy: launching the energy brand, Joggy, and building TYB, a community rewards platform now used by some of the most impactful consumer brands. So, what’s her overarching thesis? How do they make sense together?At first glance, the three brands - one in activewear, one in beverage, one in tech - might seem disconnected. But look closer, and you’ll see how intertwined they actually are. Beneath the surface, Outdoor Voices, TYB (Try Your Best), and Joggy form what we’re calling the Ty Haney Trifecta - a business ecosystem centered around recreation, community, and a shared mission of ‘Doing Things.’This sentiment came through loud and clear in the video Outdoor Voices posted to Instagram for their big announcement:Narrated by Ty, it walked viewers through the brand’s origin story and teased what’s coming next. It was filled with imagery from OV’s early days, but also included some behind-the-scenes glimpses of the creative