CUJO is a podcast about culture in the age of platforms. Episodes drop every other week, but if you want the full experience — including bonus episodes and our eternal parasocial friendship — we recommend signing up for a paid subscription.Paid subscribers also get access to CUJOPLEX, a private Discord server and online hangout zone where independent culture fans who like talking about things like creative economies, media theory, current events, and the future of entertainment and journalism can congregate, share links, and talk about the news of the day.During the pandemic, it seemed like the internet, and specifically TikTok, was coughing up one fringe aesthetic after the next: Cottagecore! Trad Cath Coquette! Old Money! Coastal Grandmother! And of course, our personal fave, Dark Academia. We even did a whole episode on it, as part of a larger examinatin of post-pandemic aesthetics. Fast forward to today, and the churn of social media-born aesthetics seems to have slowed somewhat, leaving behind a landscape that feels more fragmented and difficult to parse. So we’ve brought back our guest for that episode — style writer, trend forecaster, and bonafide Cool Girl Biz Sherbert — to give us a lay of the sartorial land. Along with continuing to co-host the influential fashion and culture podcast Nymphet Alumni, and writing for places like The Face and AnOther Magazine, Biz recently launched a new publication called American Style on Substack (subscribe!), which she says is about “what people are really wearing and why.”If you’re a CUJO subscriber, you already got a little taste via our Coachella collab with American Style a couple weeks ago. Either way, you’re in for a treat: Biz joins us to talk about American Style’s origin story and what’s she’s learned from documenting what young people are wearing out in the real world, at places ranging from a Deftones concert in Atlanta, to Disney World in Orlando, to a rave in North London. We also get into the state of counte