The Business of FashionAgenda-setting intelligence, analysis and advice for the global fashion community.The Canadian luxury e-tailer told employees on Thursday that the filing was necessary as tariffs took an unexpected toll on the business, and to preempt a forced sale by lenders, BoF has learned.Ssense website (Shutterstock)Ssense is filing for bankruptcy protection after what it described as an attempt by lenders to force a sale of the company, the Montreal-based e-tailer told employees in a letter reviewed by Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties. Further ReadingLuxury E-Commerce: Who’s Surviving and Why Experts say Mytheresa, Ssense and Moda Operandi have kept afloat in a challenged space by honing in on a particular consumer, curating their assortments and executing on retail basics. Still, the road ahead is tough, and the bigger they get, the harder it will be to sustain these strategies.In This Article© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions