Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.MSNBC is about to look a lot — and sound — a lot different. The cable news network will soon go by My Source News Opinion World (MS NOW) and drop its peacock logo, as reported earlier by Deadline.The change comes as Comcast, which owns NBCUniversal, plans to spin off its cable business, including networks like MSNBC, CNBC, USA, Oxygen, and E!, into a new company called Versant. In a memo seen by The Verge, MSNBC president Rebecca Kutler told staffers that as part of the transition, NBCUniversal decided that MSNBC needed “a new, separate identity.”MSNBC originally launched in 1996 as a joint venture between Microsoft and NBC News, though the tech giant sold its majority stake in the network in 2005 and ended its web partnership in 2012. The network has used the peacock logo associated with NBC for nearly three decades. Additionally, CNBC will keep its name but drop the peacock logo as well.Kutler added that the rebrand won’t affect MSNBC’s coverage. “The future of our success is not tied to remaining within the NBC family and using the peacock as part of our identity,” Kutler wrote. “While our name will be changing, who we are and what we do will not.”Here’s Kutler’s memo in full:All,Following up on what you may have already seen from Mark, later this year, we will take on a new name: MS NOW, which stands for My Source for News, Opinion, and the World.This new branding underscores our mission: to serve as a destination for breaking news and best-in-class opinion journalism, all rooted in accurate and reported facts.I know this announcement will be met with questions, and I want to acknowledge that for many of you who have spent years or decades here, it is hard to imagine the network by any other name. This was not a decision that was made quickly or without significant debate.Over the last eight months, we have