Elon Musk’s rebranding of Twitter as X left the old ‘Twitter’ name available, and a new service called “New Twitter” has launched claiming the name was given up. The new site positions itself as a return to the original Twitter experience, invoking familiarity with the platform prior to Musk’s ownership and changes. The move comes amid ongoing debate over brand identity, domain control, and what constitutes abandonment of a public-facing mark. The startup’s founders argue that because Musk dismantled many aspects of the former company and shifted focus to X, the Twitter name was effectively relinquished, allowing others to adopt it. Legal experts caution that trademark law and the specifics of any agreements could complicate the claim; ownership and rights depend on registrations and continued use in commerce. The story tracks the emergence of New Twitter, industry reaction, and the potential for legal disputes as the new entrant attempts to capitalize on the old brand’s recognition.