Essay on how Taylor Swift’s touring and release strategies reshape fan engagement and the economics of modern fandom.

“You don’t look like a Swiftie.” “Really? Even when I’m wearing Taylor Swift merch?”TL;DR: Some of my favorite moments from last week ❤️🔥🌊 I took a break from the internet on the internet. It was Taylor Swift’s wedding, so I took some time off but ended up hanging on the internet. A lot.👀 I went to Munich for Hito Steyerl’s conference on quantum computing. On my way back, I stopped briefly in Düsseldorf to see the exhibitions by Jon Rafman and by Mat Dryhurst & Holly Herndon at K21. My train was late, so I missed Friedrich Kunath’s opening at Pace in Berlin.Read my conversation with Mat Dryhurst in SLEEK here. 💭 On Saturday, I went to Andrea Fraser’s artist talk at Hamburger Bahnhof. She spoke about institutional critique and the art market.✍️ A few texts by me were published this week, both in the new issue of Monopol and online: my conversation with Avery Singer about her exhibition at Hauser & Wirth in Zurich. She worked with AI on her new paintings. My conversation with Refik Anadol about his new AI museum, which just opened in LA. And my conversation with Friedrich Kunath about his LA studio bar, which just opened as part of the group exhibition Goodbye Sadness, Hello Sadness.While preparations for Taylor Swift and Travis Kelce’s wedding were in full swing, and it had finally become clear that they really were getting married on July 3 at Madison Square Garden, I was sitting in the audience at Hito Steyerl’s conference in Munich. The title was The Aesthetics and Politics of Quantum Technologies. Which meant there was plenty of time to keep an eye on Instagram and Twitter to see what was being carried into Madison Square Garden.During the get-together on the first evening, I made the mistake of checking Twitter and then saying a little too loudly that the catering had just arrived. “Where?” someone asked. “For the wedding, obviously.” Nobody knew which wedding I was talking about. Nobody cared about Taylor Swift. Suddenly I was standing there on my own afte