Hey there,Some notes before we begin.This post was initially sent to our paid mailing list. I wanted to open up access for the entire community after a few weeks given the relevance of the topic. A handful of users that are both on the free and paid mailing list may receive two e-mails.We are rolling out beta access to 0xppl to our readers. Think of what would happen if your favourite on-chain explorer blended immaculately with your social graphs from Twitter. That’s 0xppl in a nutshell for you. It allows you to follow investors, traders and your friends to see what they have been up to on-chain.We might be writing at length about them in the near future, but for today, if you’d like access the app - get your early access code here. They have a waitlist of ~18k users, but our readers will have immediate access.I end the piece with a request for data. I am looking for numbers on retention figures for prominent dApps and networks. If you are a data-scientist or a platform with similar figures, please reach out. I am looking to quantify belonging. In today’s issue, I explore the concept of belonging. I argue that products, nation-states and artists that inculcate a sense of belonging command a premium over their peers. I struggled to quantify this for protocols. So you will see me go back and forth between the examples mentioned. This is an idea I am still in the process of developing, so feel free to critique or send examples that fit better in an e-mail response!The markets have been in an interesting state. Solana's Saga phone buyers received Bonk airdrops, effectively making their phone purchase free. The phone has since sold for over $5k on eBay as owners of the device anticipate more airdrops in the coming weeks. We are trending towards a meme-driven market as the holidays arrive. Alongside volatility and giggles, meme assets bring one more thing with them – a sense of belonging to a larger community. Protocols have a variation of this. Those with laser eyes on B