Travis Scott making the jump from Aggro Dr1ft to hang out with Bunny Boy? 

The kids from Kids meeting up with Alien and the Spring Breakers? 

Something else Harmony Korine hasn’t come up with yet?

Korine’s studio EDGLRD is making a first-look deal with Runway, the New York-based film-focused machine-intelligence firm, The Hollywood Reporter has learned. The pact will allow EDGLRD to deploy the company’s generative AI tools in new ways across all of its creative products, including traditional films, immersive pieces and brand videos.



“This open up all kinds of creative output  — visual styles and identities that haven’t been explored before,” Alon Soran, chief commercial officer at EDGLRD, told THR.

The companies have previously worked together in a less formal way. Runway helped provide the AI baby faces in last year’s Venice Film Festival premiere Baby Invasion, a hybrid movie-videogame centered on a home invasion by thieves wearing baby masks. A spot last month for Valentino’s upcoming fall-winter collection produced by EDGLRD also made use of Runway’s tools.

While a first-look deal generally applies to creative work like scripts, principals said it will extend here to allow EDGLRD access to tech tools, while Runway will bring some creative projects to EDGLRD as well. No money is exchanging hands as part of the deal.

As part of the pact, Korine will also serve on the jury at Runway’s AI Film Festival that will take place at New York’s Alice Tully Hall and L.A.’s The Broad Stage Theater this June.



The news comes just about a week after Runway both announced a new $308 million funding round (it put the company’s valuation at over $3 billion) and debuted Gen-4 — a tool that among other things allows AI generated scenes and characters to run for far longer stretches than the short bursts that have typified the tech. 

Runway also made headlines in the fall for a deal with Lionsgate, in which the studio is using Runway’s tech to build a model tr