Blackbird Spyplane is a modern electronic-mail masterpiece. Our interviews with Jerry Seinfeld, André 3000, Emily Bode, Lorde, Online Ceramics, Phoebe Bridgers, Nathan Fielder, Hayley Williams, Rashida Jones, Seth Rogen, Romeo Okwara, Ezra Koenig, Tyler, The Creator and more are HERE.Our visionary profound essays are HERE. We are 100% reader-supported — join our Cla$$ified Recon Tier today ☮️✌🏻 —Jonah & ErinSomething increasingly common in the life of the Mach 3+ jawnz appreciator is that you’ll check out a possibly cool small maker’s webshop, trying to get a sense of what’s up with their whole fking gestalt, and the site design will look… suspect. The fonts, layout, and copy combine to feel, if not cursed, exactly, then off-puttingly hollow … clean, but in a charmless, lifeless, cookie-cutter, sans-serif way that makes you think of “optimized” direct-to-consumer business models and timeline brands — the kinds of wack companies that exist to sling “disrupted” Le Creuset knockoffs, fiberglass-Eames-chair rips in muted pastels, “minimalist” chore coats in primary colors, etc., etc.… EWWW, FOHHHH with that TORCHED st !!This design style is usually a strong clue that the seemingly cool jawn in question is, IN SOOTH, the bogus offering of some wack V.C.-backed brand trying to “scale” as fast as possible, appeal to as broad a swath of “tasteful upwardly mobile urbanite” customers as they can, and “do these 10x Evrlane numbers ASAP.” There is no spark of individuality, and no FRICTION (unless you count the swarm of pop-up windows you’ve got to close anytime you surf the dmn web these days am I right?!)What’s vexing is that SOMETIMES a brand with a cookie-cutter site is a genuinely cool, actually small maker who’s just using a prefab e-commerce template from, like, Squ*respace or whoever… The maker has outsourced the presentation of their idiosyncratic wares to 2022-era Big Tech, so of course that presentation is the opposite of idiosyncratic — like placing a bunch o