The agentic web — where autonomous AI agents reason, plan, and execute complex transactions using the open web and industry standard protocols — aims to create an autonomous customer experience. While these agents can significantly enhance online interactions, they also introduce new abuse and fraud vectors, creating unique challenges for security platforms.  This rise in sophisticated automation requires a fundamental shift in risk management. Today at Google Cloud Next, we are launching Google Cloud Fraud Defense, a trust platform for the agentic web. As the next evolution of reCAPTCHA, Fraud Defense is a comprehensive platform designed to verify the legitimacy of bots, humans, and AI agents, providing businesses with the intelligence needed to secure their digital interactions and commerce.Agentic activity in the Fraud Defense dashboard.As part of our mission to enable a safe agentic web, Fraud Defense introduces a powerful suite of capabilities that allow customers to measure and control agentic activity on their websites. By using the same global signals that protect Google’s own ecosystem, businesses can now enable trusted experiences for both human users and AI agents alike.Creating policies for agentic traffic in the Fraud Defense policy engine.These new capabilities include:

Agentic activity measurement: A new dashboard to help you measure and understand agentic activities. We are integrating with industry standards such as Web Bot Auth and SPIFEE, as well as using traditional methods, to identify, classify, and analyze agentic traffic, and connecting agent and human identities to better understand risk and trust.

Agentic policy engine: To provide you with granular control at different stages of the end user interaction across the entire journey, Fraud Defense’s agentic policy engine allows you to allow and block agents and users based on conditions that include risk scores, automation types, and agent identity. AI-resistant challenge: As we identify pote