“ADS ARE NOT MEANT FOR CONSCIOUS CONSUMPTION. THEY ARE INTENDED AS SUBLIMINAL PILLS FOR THE SUBCONSCIOUS IN ORDER TO EXERCISE A HYPNOTIC SPELL…FAR MORE THOUGHT AND CARE GO INTO THE COMPOSITION OF ANY PROMINENT AD IN A NEWSPAPER OR MAGAZINE THAN GO INTO THE WRITING OF THEIR FEATURES AND EDITORIALS.”— MARSHALL MCLUHAN, UNDERSTANDING MEDIA: EXTENSIONS OF MAN (1964)“MOST PEOPLE SEE A VIDEO OR SOMETHING ABOUT AN ALBUM THAT CAME OUT, AND THAT FIRST COMMENT THEY SEE BECOMES THEIR OPINION, EVEN WHEN THEY HAVEN’T HEARD THE WHOLE ALBUM. IT’S REALLY IMPORTANT FOR US TO MAKE SURE WE’RE AHEAD OF IT AND CONTROLLING THAT NARRATIVE IN THE DIRECTION WE WANT.”— JESSE COREN, FOUNDER OF CHAOTIC GOOD™“WE ARE GOVERNED, OUR MINDS ARE MOLDED, OUR TASTES FORMED, OUR IDEAS SUGGESTED, LARGELY BY MEN WE HAVE NEVER HEARD OF.”— EDWARD BERNAYS, PROPAGANDA (1928)“I’M GOIN TO THE MOON, I’M GOIN TO THE MOON, I’M GOIN TO THE MOON, I’M GOIN TO THE MOON, MOON MOON MOON, GOIN’, GOIN’ GOIN’, GOIN’ TO THE MOON, I’M GOIN’ TO THE MOON AND YOU’RE BUYING THE TICKET MOTHERFUCKER!!!”— CAMERON WINTER™, LEAD SINGER OF HOT YOUNG BAND™, GEESE™, FROM A NEW SONG, ONE OF THE WORST SONGS I’VE EVER HEARD IN MY LIFE, PERFORMED LIVE IN BERLIN SOMETIME RECENTLY.LOLOLOLOLOLMusaceous (adjective): refers to plants belonging to or resembling the Musaceae family, which includes bananas and plantains.From the perspective of a young music fan in the late 90s and 2000s, it seemed to me that the entirety of the rock and roll counterculture was stuffed into a banana.YEA. THAT BANANA™.If you had any interest in “Alternative Culture™,” it was right there in your face - in the pages of music mags, on the walls of head shops, screenprinted onto the T-shirt that the nose-ringed individual walking past you was wearing under their leather jacket, etc., etc.By that time, several decades had passed since the 1960s had burned themselves out in that grim final act, their afterimages still circulating widely, permeating the cultural atmosphere