Welcome to the latest issue of Sprezzatura! I’ve been going through a spell of writer’s block lately, and I think my disposition of, “I enjoy working on weekends because it’s not work, it’s creating,” has finally come to an end. It’s been 2 months of non-stop work, so I think I will be back to taking time off on weekends to recover so I can write better. This week’s issue is on a topic I’ve been dwelling on for a long time, “ Why does every cool brand eventually become boring?” And in true Sprezzatura fashion, I wanted to straddle the analytical and the creative with this article. Mentioned in the issue: Permira, Reformation, Ganni, Mansur Gavriel, GF Capital, Isabelle Fevrier, DFS Group, LVMH, L Catterton, Nicolaj Reffstrup, J.Crew, TPG Capital, Leonard Green & Partners, Moncler, The Carlyle Group, Simone Rocha, Craig Green, Pierpaolo Piccioli, Khaite, Catherine Holstein, Schiaparelli, Daniel Roseberry, Marc Jacobs, Coperni, Dilara Findikolgu, Coach, and more.{A weekly section of headlines worth reading. The name originates from the 1930s term “café society,” coined to describe the glamorous writers and artists who lived in Paris cafés. These are the stories I imagine they’d debate over champagne and cigarettes.}Fashion month has kickstarted in NYC with Marc Jacobs. Gabriella Karefa-Johnson said the collection seemed restrained, and that “there was a certain sobriety throughout the show and the man of the hour came out for a lingering bow for the first time in many seasons.”It’s also the day after Bad Bunny’s Super Bowl performance, so let’s unpack. The performance itself was historic. The representation. The messaging. The symbolism. And honestly, the visuals echoed a lot of South Asian cultural language too - plastic chairs, blue-collar workers… same idea. Just different font. I wasn’t ecstatic about the fact that he chose to wear custom Zara, which clearly signalled accessibility. But there are hundreds of sustainable, accessible Latin American brands that he co