Digital art is finally achieving mainstream acceptance in the art world. According to The Art Basel and UBS Survey of Global Collecting 2025, digital art as a medium ranked third in the total spending of the 3,100 high-net-worth respondents, after painting and sculpture, with more than half (51%) purchasing a digital artwork in 2024 or 2025. After years of fluctuation, reaching a peak of 15% during the NFT boom of 2022, the average share of digital art in collections increased from 3% in 2024 to 13% in 2025. ʻThe increase reflects a market that has passed through speculation, correction, and now something like maturation; not a recovery to prior highs but a new, more grounded equilibrium, one which we are optimistic presents a sustainable path forward,ʼ says Aniko Berman, the director of Art of This Millennium (AOTM), a gallery specializing in contemporary digital art. This year, Art Basel launches Zero 10, a new section for digital and new media art which debuts at Art Basel Miami Beach 2025. AOTM will participate alongside 11 other exhibitors including Art Blocks, bitforms gallery, Pace Gallery, and SOLOS, and there will be an interactive installation by Beeple (AKA American artist Mike Winkelmann). The fair’s new initiative responds to recent market trends as well as an increased, now widespread presence of digital art in institutions. ʻThe NFT community and digital-forward art collectors have been integrating themselves into museums at a much higher level in the past two years, and it trickles down into a wider collector base,ʼ says Steven Sacks, director of New York-based bitforms gallery, which he founded in 2001. ʻIf youʼre seeing more [institutional] shows that are devoted to this kind of work, my opinion is there will be more interest. The credibility of being in a museum gives confidence to collectors,ʼ he adds.  Sacks points to major installations such as Refik Anadol’s ʻUnsupervisedʼ in 2022-23 at the Museum of Modern Art in New York. ʻWe are one of the