Discover a variety of dark pattern examples, sorted by category, to better understand deceptive design practices.

What's a bait and switch? This tactic lures users with an enticing offer, only to change the terms unexpectedly. The original promise often has hidden conditions, misleading users into commitments they didn't intend, eroding trust.

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What's confirmshaming? When a product or a service is guilting or shaming a user for not signing up for some product or service.

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What's a cookie wall? When you visit a website for the first time, it asks you to accept cookie preferences that, by default, are set to use your information for marketing purposes and advertisement.

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What's a Disguised Ad? When an advertisement on a website pretends to be a UI element and makes you click on it to forward you to another website.

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What's fake scarcity? It's a marketing tactic that creates a false sense of limited availability of a product or service, pushing users to act quickly out of fear of missing out. This usually achieved by displaying misleading messages about low stock levels or high demand.

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What's a hidden cost? At the last stage of your checkout process, you would see some additional charges that were added to your final bill without mentioning them in previous steps. (i.e. delivery charges, taxes, etc.)

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What's a misdirection? A flow or a UI element is designed in a way to trick your attention to distract you from the desired action (i.e. using smaller contrast color on primary buttons).

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What's nagging? Nagging bother users with constant interruptions. Over time, this pressure can make users give in to these requests, even if it's not in their best interest.

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What's obstruction? When users try to accomplish something, they encounter unnecessary obstacles or roadblocks that m