HB20: ACRONYM, Forever DIY

In celebration of his limited edition apparel collaboration with Hypebeast for our 20th anniversary, Errolson Hugh of ACRONYM discusses the brand’s shoot-from-the-hip ethos.

The HB20 capsule is officially live — visit the landing page to see the individual shirts in detail, as well as purchase your own while supplies last. For our 20th anniversary, we’re honoring this legacy with a special curated exhibition. We’ve created a limited series of collaborative tees with longtime friends, creative partners, and some of streetwear’s most influential designers and leaders. Together, we want to reignite the energy of iconic graphics, logos, and messages from the past two decades — reimagined for today, and for what comes next. In the following, we not only preview artwork from the upcoming anniversary exhibition, but also highlight the diverse perspectives of our collaborators whose insights help reveal the power of the T-shirt and give a glimpse into the past, present, and future of streetwear and creativity. Launched in 1994 by Errolson Hugh and Michaela Sachenbacher, ACRONYM is the pinnacle of technical fashion, renowned for pushing the boundaries of functional design. The Berlin-based label fuses military precision, cyberpunk aesthetics, and cutting-edge fabric technology into apparel built for real-world utility. Each piece, whether a jacket, modular pants, or an accessory, reflects a philosophy of adaptability, with features like concealed pockets, advanced weatherproofing, and patented systems for carrying gear. ACRONYM has remained fiercely independent, cultivating a cult-like following among designers, technologists, and urban explorers who value uncompromising quality and innovation. The label has influenced countless brands and shaped the “techwear” category while collaborating sparingly with names like Nike ACG to expand its impact. To own ACRONYM is to embrace not just clothing, but a philosophy where utility, futu