Welcome to the 1,265 newly Not Boring people who have joined us since last Monday! Join 47,388 smart, curious folks by subscribing here:Today’s Not Boring is brought to you by… RowsIn March, I wrote that Excel Never Dies. I may have spoken too soon. Rows very much wants Excel to die. It has a shot: Rows is one of the most “Holy shit 🤯” new product experiences I’ve had in a long time.Rows is a spreadsheet powered by APIs, with built-in integrations that let you enrich mailing  lists, learn what’s in a company’s tech stack, find company data via Crunchbase, and much more, right in the spreadsheet. They even made me a template to monitor trending tweets on topics I’m writing about. Plus, the spreadsheets are always ready to share: beyond just collaborating with others, anyone can transform their spreadsheets into interactive web apps in one-click. Anyone can build forms, models, and internal tools out of a spreadsheet without having to code.Everything in Rows is formula-based. It’s kind of like if Excel, Airtable, and Zapier had a baby, plus access to databases that normally live behind paywalls.It’s really incredible already, and it’s still in beta. Rows wants Not Boring readers -- people who love finance & tech -- to be among the early adopters. You should just try it for yourself, on me:Try Rows for FreeHi friends 👋 ,Happy belated Mother’s Day to all the not boring moms! Most of the time at Not Boring, I write about companies, with facts and figures and histories and graphs. Occasionally, I’ll write about concepts and business models, like the Metaverse, DAOs, or APIs. Sometimes, I’ll let you into my brain to see what’s going on in there before an idea is fully baked, when its just a bunch of wisps starting to form a braid. Today is one of those pieces. It’s shorter. It’s meant to be interactive. Most of the fun will happen when you take the idea and try to apply it to your own work or life. To be clear, much of today’s essay is based on my own personal experience