Name that town: How Pentagram solved one of the hardest problems in branding — AUX

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Name that town: How Pentagram solved one of the hardest problems in branding

art branding design case-study urban-development

Name that town: How Pentagram solved one of the hardest problems in branding

fastcompany.com ↗

Article about how Pentagram developed a name and identity for a new Utah city, detailing the creative process and rationale.

Name that town: How Pentagram solved one of the hardest problems in branding

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Name that town: How Pentagram solved one of the hardest problems in branding

@essen · 1y ago art branding design case-study urban-development

Name that town: How Pentagram solved one of the hardest problems in branding

fastcompany.com art branding design case-study urban-development

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